SpendPal is designed in collaboration with Dr. Dan Ariely’s world famous Behavioral Science Lab at Duke University. 

We focus on using proven principles in Behavioral Science like choice architecture and mental framing to display your spending options in a way that triggers your natural biases and “nudges” you into naturally making better decisions with your money. This unique approach has led us to focus on completely different things than other money management platforms currently on the market. SpendPal works because we don’t try to change you or require you to have more discipline or willpower. Instead we work with your biases and help you naturally spend smarter and live better. We invite you to try it for yourself and experience the SpendPal difference. 

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